Nearly 200,000 websites use Magento and yours could be one of them. But, what is Magento? Magento is an ecommerce website platform owned by Adobe that specializes in ecommerce websites,
Choosing an eCommerce platform is the first step in launching an online business. There are other eCommerce systems to select from, but if your company would benefit from a flexible eCommerce platform that gives you control over the design and operation of your online store, Magento is the way to go.

What Is Magento?

Magento is a powerful, open-source eCommerce platform that allows businesses to easily build and manage online stores. With its robust features, scalability, and customizable templates, it enables businesses of all sizes to take their online sales to the next level. Whether you’re looking to launch your first online store or want to expand your existing business, this eCommerce solution can help you reach your goals. Some biggest brands, including Coca-Cola, Ford, and Samsung have inspirational eCommerce websites by Magento. 

The platform also offers its customers a variety of plug-ins and themes to suit whatever they want to do and whatever they want their website to look like. These can also enhance customer experience and improve customer relationships.

Magento Open Source

Magento Open Source is the free, community-edition version. It has all of the tools and capabilities required for a small business, and shop owners may always add more integrations or extensions as needed. If they know how to code, they can even create their own solutions or hire a developer to assist them. The open-source platform includes the following built-in functionality right out of the box: 

  • Integrated checkout, payment and shipping
  • Mobile Commerce
  • Management of Global Selling Catalogs
  • Promotion & Pricing
  • SEO
  • Customer Accounts 
  • Product Browsing
  • Site Search 
  • Instant Purchase

Adobe (Magento) Commerce

Magento Commerce was previously known as Magento Enterprise Edition. Developers made this version of Magento for larger businesses. With a price tag of $24,000 per year, you’d need some hefty income to make that kind of financial commitment.

  • B2B feature like quotation, bespoke catalogs, and the ability to control buyer roles and rights.
  • BI Dashboard, including visualization and a custom report builder.
  • Live Chat (powered by Dotdigital)
  • Advanced marketing features
  • Product suggestion
  • WYSIWYG Page builder 
  • Segmentation of customers
  • Customer loyalty tools, such as simple-to-redeem coupons.
  • Hosting content staging and preview
  • Visual merchandising

Should You Choose Magento Ecommerce Platform?

Magento is a powerful, open source ecommerce engine packed with innovative features and functionality and a thriving community. Not only is this platform flexible and customizable, but it also easily scales with online businesses as they grow. In addition, it comes complete with a wide range of tools that help entrepreneurs and business owners expand their reach, optimize content for search engines, and create mobile-friendly websites.

But Magento doesn’t come without its disadvantages. Magento development can be costly — and if you don’t plan on hiring a professional Magento developer, there’s a steep learning curve you’ll need to overcome to build a functional and innovative site. What’s more, Magento sites are multi-layered and resource-intensive, which means you’ll need to spring for more advanced hosting solutions that ensure your ecommerce store operates smoothly and efficiently.